On the surface, starting a company seems fairly easy, right? There are more than 18 million businesses in the U.S. alone, so how hard could it be? Well, starting a business isn’t rocket science, but creating a successful business can be much more challenging. Successfully entering today’s corporate sector is no simple feat—about 8 of 10 entrepreneurs’ … Read more
After my husband passed away, freelance writing became a side hustle that supplemented my income as a therapist. I wrote for a variety of websites and my content ranged from short articles about marketing to long series about mental health. The extra income I earned from writing gave me peace of mind and a few … Read more
As a busy business owner, you need everything you do to matter. Maintaining a relevant blog is hard work and it’s important that your content facilitates your goals and produces results. Blogging just for the sake of doing so does not help a company grow. It can be tempting to purchase expensive tools or consultants to produce and … Read more
Is your small business taking full advantage of the power of mobile marketing? You should be, because Americans are addicted to their smartphones, and show no sign of putting them down any time soon. Take these statistics from Deloitte’s 2016 Global Mobile Consumer Survey: More than 40 percent of Americans of all ages check their … Read more
As businesses worldwide are becoming entirely digital transformed having a digital and social media strategy is fundamental. Companies that fail to manage that will disappear or will be passed behind by competitors. So the challenge is how to get a proper strategy that bears in mind both the organisation people and the business needs? Most … Read more
Before the days of the internet and Facebook statuses, marketing was a constant uphill battle for a lot of startups and small businesses. Today, it is still an uphill battle. However, digital marketing has made the task of establishing a business presence much less intimidating. In fact, some might argue that it levels the playing … Read more
It’s no surprise that most businesses are jumping on the blogging bandwagon. If you already have a website up, it makes sense to create a company blog. According to Hubspot, B2B marketers who use blogs receive 67 percent more leads than those who don’t. That said, it’s safe to say that your company blog will … Read more
Marketing done right can be an incredible boon for your business’s net income. Done wrong, however, it can feel like throwing money into a raging bonfire. Because small business owners have to be whatever their small business needs — all the time — it can be difficult to master all the nuances that go into sales or … Read more
Entrepreneurs, whether they’re running a side gig while they complete a degree, or are working full-time on their venture, have to learn about a huge array of areas in business. This includes recruiting and managing workers, sourcing products or launching new services, keeping track of cashflow, completing administration tasks, and much more. However, if you … Read more
There’s nothing worse than a cluttered website. Not only does it look unprofessional, but it loses you customers. Statistically speaking, 55 percent of all users will spend just 15 seconds on your company’s website before losing interest and leaving. Less sustained traffic means less conversions — and so if you rely heavily upon digital revenue, … Read more