All posts in " CRM Data "

Patching the Leaky Bucket: How Powerful CRM Data Can Reduce Customer Churn

March 11, 2017

Are you acquiring new customers each month, only to lose a substantial amount of existing customers at the same time? Then you’ve got a leaky bucket. Customer churn is simply when your customers quit buying from you. Depending on your business model, customer churn can refer to anything from the cancellation of an account or subscription, […]