Tips for Increasing Sales Through the Use of Consumer Psychology

Entrepreneurs, whether they’re running a side gig while they complete a degree, or are working full-time on their venture, have to learn about a huge array of areas in business. This includes recruiting and managing workers, sourcing products or launching new services, keeping track of cashflow, completing administration tasks, and much more. However, if you … Read more

What is a One Page Website and How Do I Use it for Business?

There’s nothing worse than a cluttered website. Not only does it look unprofessional, but it loses you customers. Statistically speaking, 55 percent of all users will spend just 15 seconds on your company’s website before losing interest and leaving. Less sustained traffic means less conversions — and so if you rely heavily upon digital revenue, … Read more

Top 8 Marketing Ideas for Hospitality Businesses

This post is a collection of some of my best ideas for how restaurants, hotels, destinations and attractions can use the ideas presented in my book, “The New Rules of Marketing & PR,” to generate attention for the hospitality business industry. I’ve been to 102 countries (so far) and all seven continents. I stay in hotels and … Read more

Why The McDonald’s Story of The Founder Made The Perfect Entrepreneur Movie

Today, we are all connoisseurs of the entrepreneurial arc. A comedy such as HBO’s “Silicon Valley” only works if the audience gets what it’s sending up. But if much is familiar about “The Founder”–the new movie about McDonald’s impresario Ray Kroc, who wasn’t a founder but took over the chain from the bedrock-moral brothers Dick … Read more

10 Small Changes You Can Make to Your Business Right Now

When running a business, you can’t continue using the same methods and expect your business to grow. You have to actually make changes and updates as technology and trends evolve. Members of our small business community are acutely aware of the importance of making changes to take small businesses to the next level. Here are … Read more

21 Ways to Achieve Wealth and Success

In his book, Rich Habits — The Daily Success Habits of Wealthy Individuals, Tom Corley outlines several habits that distinguish the wealthy from the nonwealthy. It got me to think, How many people operate on autopilot and don’t stop to monitor their everyday patterns? Below I’ve summarized 19 of his habits for success (nine culled from his book and the next … Read more