Recently, the term “business pitch” has become as popular as the term “startup.” A pitch is essentially a business plan that one presents verbally to potential investors of a business. A shorter summary of the complete pitch is an elevator pitch. The startup owner has to clearly explain the business opportunity to the investors, so … Read more
According to a Symantec study, 43 percent of all cyberattacks are targeted at small businesses. It may seem counter-intuitive to some people as to why hackers would want to target such companies. But one obvious reason is it’s easy for them to breach the security of small businesses, which may not be able to recover from the damage. … Read more
Goals are important, but they can also be detrimental to your business if you aren’t careful with them. As with any venture, you want to set yourself up for success when it comes to annual business goals. Successful goal-setting is all about finding a sweet spot of reachability where you are challenged but not overwhelmed. … Read more
Love them or hate them, it’s undeniable that the Kardashians know how to make money. Consider the following: Kim Kardashian alone brought in $52.5 million this year. The family overall is worth hundreds of millions, including an estimated $100 million deal signed with the E! network this year. Their myriad products (a beauty line, clothing, … Read more
Organizational transformations are always more difficult, take longer and require more resources than we think. Especially in today’s VUCA (volatile, uncertain, complex, ambiguous) global business environments. Twenty or thirty years ago, organizational change really could be “managed.” Hence the term Change Management. Today, significant change within companies requires much more than management. True leadership and … Read more
I love “shaking things up,” and if you’re like most entrepreneurs, you do, too. Unlike the average person, you probably thrive on change and can always find in it a way to grow your business. No wonder entrepreneurs have a sunnier outlook than the general public. Some 60% of small business owners in a recent … Read more
For David Bladow, entrepreneurship is the family business. The co-founder and CEO of flower delivery startup BloomThat grew up surrounded by people who never had their own boss: his grandfather, mother, father and stepfather. That mentality still runs strong. Every day, he carpools to work with his wife Callie, BloomThat’s production director. The company was … Read more
Every business owner seeks to boost their market share and find new audiences for our products and services — it’s how we stay profitable. One of the best ways to reach new people is to connect with an influencer who can share with their followers. And Twitter offers a unique way to do this — it can … Read more
After my husband passed away, freelance writing became a side hustle that supplemented my income as a therapist. I wrote for a variety of websites and my content ranged from short articles about marketing to long series about mental health. The extra income I earned from writing gave me peace of mind and a few … Read more
As a busy business owner, you need everything you do to matter. Maintaining a relevant blog is hard work and it’s important that your content facilitates your goals and produces results. Blogging just for the sake of doing so does not help a company grow. It can be tempting to purchase expensive tools or consultants to produce and … Read more