The Spotlight’s On You—Your Customers Notice More Than You Think

You may think that you and your work goes unnoticed by your customers. Sometimes people don’t notice, but other times, they are paying attention. Here’s what you may not realize that your prospects and customers are noticing when they look at you and your work. Cutting corners will create problems for you later Some salespeople think … Read more

5 Ways to Test Mobile Marketing in Your Small Business

Is your small business taking full advantage of the power of mobile marketing? You should be, because Americans are addicted to their smartphones, and show no sign of putting them down any time soon. Take these statistics from Deloitte’s 2016 Global Mobile Consumer Survey: More than 40 percent of Americans of all ages check their … Read more

Why Corporate Diversity Is Important and How to Improve It

A few decades ago, most offices looked the same. At the desk and in the offices were white men. The workers in this typical office may have been different ages and live in various neighborhoods, but they looked alike. There might’ve been a woman serving coffee, laboriously typing memos and answering phones in a pleasant voice, … Read more

5 Awesome Marketing Tips for the Underdog

Before the days of the internet and Facebook statuses, marketing was a constant uphill battle for a lot of startups and small businesses. Today, it is still an uphill battle. However, digital marketing has made the task of establishing a business presence much less intimidating. In fact, some might argue that it levels the playing … Read more

How to Add Some Spice to Your Drab Company Blog

It’s no surprise that most businesses are jumping on the blogging bandwagon. If you already have a website up, it makes sense to create a company blog. According to Hubspot, B2B marketers who use blogs receive 67 percent more leads than those who don’t. That said, it’s safe to say that your company blog will … Read more

5 Keys for Big Companies to Implement Successful Accelerators

These days, nearly every large company seems to be dipping a toe into the venture capital world, and it’s commonly done through some form of an accelerator. This format has long existed with the likes of Y Combinator and 500 Startups, but it has been modified in recent years to suit the needs of specific … Read more

5 Favors to Call in When Launching a Business

Starting a new business, particularly in the early stages, is a big commitment. In making the leap into entrepreneurship, would-be entrepreneurs would do well to leverage their network of people — their family, friends and business associates — as a critical resource. Here are five favors that all new entrepreneurs should call in during the early stages … Read more