“If you build it, they will come” – is not the best advice you could give to any blogger. Even with the best content in the world, there’s no guarantee that the online audience will discover your blog. Quality writing is one of the most important factors that affect readership, but there are also several … Read more
This post is a collection of some of my best ideas for how restaurants, hotels, destinations and attractions can use the ideas presented in my book, “The New Rules of Marketing & PR,” to generate attention for the hospitality business industry. I’ve been to 102 countries (so far) and all seven continents. I stay in hotels and … Read more
Google just started rolling out the so-called “mobile-first” index. It’s going to change the way that your site gets ranked in the search engine results pages (SERPs). Here are a things you need to know about the mobile-first index so that you can optimize your website accordingly. What is the mobile-first index? By now, you … Read more
Website user experience (UX) is something that most small businesses don’t focus on. They tend to quickly create a website and launch it without thinking about how it impacts their brand. However, in order to allow your website to become an asset to your business, you need to consider personalization. Why Personalization Matters We all … Read more
Conversions are one of the most important steps in the sales funnel for any e-commerce platform. However the era ‘build it and they will come’ is long over in the field of e-commerce businesses. If you want to compete, then you need to be more proactive in marketing your platform. The e-commerce marketplace is growing more crowded … Read more
Among the best strategies to increase your income and support your family through a financial crisis is to broaden your revenue sources. These days, the World Wide Web is the best avenue to sell products and services because it has a broader market. Whatever industry or niche you’re part of, selling your products online is … Read more
Building a website is an exciting process. Besides choosing your designs and building your content, it’s important to lay out some fundamental tools. With more than a quarter of all sites on the web built on WordPress, there’s a reason so many choose this platform. WordPress is an easier, more effective and efficient way to … Read more
Facebook ads are one of the trendiest online advertising tools because of their wide reach and relatively low cost. However, right when people believe they have figured it out, Facebook is going to surprise them with something they didn’t know and that might change their strategic approach. Let’s have a look at 10 facts about … Read more
Setting up a small business is no mean feat, and the trials and tribulations involved make it praiseworthy in itself. Now comes the hard part: standing out of the crowd. To put things in perspective, a report from Forbes in 2013 said that there are close to 28 million small businesses in the US, and … Read more
Any good marketer knows to keep an eye on the future to stay ahead of the curve on new trends, emerging marketing channels, and other fresh ideas to deliver brand messages. With 2016 in the rear-view mirror and 2017 flying down the pipeline, now is the time to start examining what the New Year is … Read more