So, you’ve decided to start a business, even though you’re young and don’t have much experience. That’s okay — in fact, it’s better than okay. There are a ton of advantages to starting a business in your 20s and 30s, including higher long-term potential gains and (generally) a higher level of energy and enthusiasm. However, before you get … Read more
I can’t believe 2017 is upon us. But it’s even harder to believe the news from a recent Capital One study: 44 percent of small businesses still don’t have a business website. And of the 56 percent who do, only 53 percent say their website is mobile-optimized, making their websites less than effective for today’s audiences. … Read more
“There is only one success, to be able to spend your life in your own way. – Christopher Marley.” Becoming your own boss means that you create your own business. You are going to have to take responsibility for your business and you have to be willing to take risks. That said, here are 6 … Read more
Website user experience (UX) is something that most small businesses don’t focus on. They tend to quickly create a website and launch it without thinking about how it impacts their brand. However, in order to allow your website to become an asset to your business, you need to consider personalization. Why Personalization Matters We all … Read more
Conversions are one of the most important steps in the sales funnel for any e-commerce platform. However the era ‘build it and they will come’ is long over in the field of e-commerce businesses. If you want to compete, then you need to be more proactive in marketing your platform. The e-commerce marketplace is growing more crowded … Read more
Social media is a powerful tool, but with this power comes great responsibility. Failure to understand just how influential and damaging social media mistakes can be will result in long-term damage and issues that inhibit growth. Thankfully, many of the costly mistakes businesses make are totally preventable. Social media’s visibility and wide reach are its … Read more
The six characteristics of the innovation mentality are like many great ideas: deceptively simple. That’s the point: They awaken you to new opportunities and possibilities through the simplest language that can be applied to all aspects of leadership. For example, the most popular article I ever wrote for Forbes.com was on the 15 things leaders … Read more
If you’re like millions of Americans, you dream of starting your own business. But of course, there are dozens of obstacles that may keep you from actually doing that. You might not have enough motivation, for example, or time to actually see the work through; or you might not even have a solid idea to begin … Read more
Change is on the horizon, meaning companies must be prepared to navigate uncertain and possibly treacherous waters as we head into 2017. That being said, it’s time for businesses to assess what 2017 is likely to bring. Phil Foster, Managing Director at business energy comparison site, Love Energy Savings, has spoken to a host of experts … Read more
A growing number of small businesses rely on technology to increase efficiency, manage expenses, grow profitability and improve performance. According to SMB Group’s 2015 SMB Routes to Market Study (PDF), 29 percent of all small businesses view technology as helping them to improve outcomes significantly. Keeping up with the fast pace of technological change can … Read more