Let’s take a stroll down memory lane—way back when Facebook, Twitter, and other networks were getting started. They were billed as channels where businesses could connect directly with their customers for free. The formula for success was simple: share catchy updates, build an audience, and cash in. In 2017, however, that social media paradigm is looking … Read more
SEO. It is an acronym you read about all the time, and it can be confusing if you are new to marketing online. Regardless of your expertise on the subject, I am here to tell you that you need to learn everything you can about it if you want to have a successful online marketing … Read more
Technologists like me tend to see the beauty in innovation — the efficiency, the clean lines of code and well-ordered rows in databases. The delight when something “just works.” And, to be truthful, the dollar signs that come with the massive productivity gains, cost savings and fortunes to be made in the next new thing. Yet, … Read more
Over the years I have met a number of people who claim, accurately or inaccurately, to have been cheated out of their idea by an unscrupulous entrepreneur. This isn’t always, or entirely, paranoia. Though they rebounded and their companies flourished again, both Steven Jobs and Henry Ford were ousted by partners. There are far more people … Read more
While you may be mindful of the fact that there are companies specializing in tender management services, most of you fail to take note of their usefulness in this competitive world where a tender opportunity missed is a tender opportunity lost. In this era, where legions of businesses vie for a contract, the role of … Read more
While you are setting up your first-ever business website, you probably will read dozens of articles from industry experts explaining just what you should focus on to make your site sell. Consumers certainly turn to the Web for specific information on products and services, and doing your research will help you convince your target consumers … Read more
When running a small business, it can be easy to overlook some things. Little things like social media profiles, customer insights and even your own happiness can make a big difference, even though they might not always be your main focus. Gain some valuable tips and insights by following the advice below from members of … Read more
Question: I run an e-commerce business and am launching a mobile app. What is the No. 1 consideration I should not overlook? Simplicity “Save yourself a ton of headaches by building a simple app. Since it needs to work perfectly across the nearly infinite variety of mobile devices available today, over-complicating your app will hurt … Read more
Diversifying your income stream as the way to make more money is old advice, but in tough economic times, it’s advice well worth taking. The key to successfully increasing your business income is to be sure the cost of diversifying isn’t making your profits negligible or nonexistent. All of the ideas below are ways you … Read more
After finding people to serve on your Advisory Board, sending out invitation letters, and selecting the board members, it’s time to start planning the first Advisory Board meeting. The key to getting your Advisory Board off to the right start is to start as you mean to go on. You’ve already given a great deal of … Read more